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Smarter Bank: Why Money Management Is More Important Than Money Movement
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With technological developments and upstarts threatening to disrupt and displace established financial institutions, what should banks and credit unions do to defend their positions, and to grow and thrive in the new world of banking? Smarter Bank helps banks and credit unions: 1) Understand and react to emerging technological disruptions; 2) Regain consumer trust; and 3) Be more profitable.In short, it's about how to become a "smarter" bank. Smarter about developing customer trust and relationships, smarter about understanding consumers' needs and wants, smarter about using technology, smarter about marketing products and services--and smarter about making money.Smarter Bank provides a no-nonsense framework to address broad issues impacting banking's rapidly changing business model.The book addresses topics like innovation, big data, customer engagement, mobile payments, personal financial management, and the changing financial behaviors of consumers, in particular, the Gen Yers."Ron Shevlin is famous for his snarky sense of humor, as well as his well-researched, well-considered takes on banking and customer behavior. Smarter Bank is a smart book. If you are in banking, you should read it, and you will definitely come away smarter and better informed."-Brett King, Best-selling author of Breaking Banks and Founder of Moven

File Size: 6820 KB

Print Length: 258 pages

Simultaneous Device Usage: Unlimited

Publisher: Searching Finance (June 3, 2015)

Publication Date: June 3, 2015

Sold by:  Digital Services LLC

Language: English

ASIN: B00YW14F2C

Text-to-Speech: Enabled

X-Ray: Not Enabled

Word Wise: Enabled

Lending: Not Enabled

Enhanced Typesetting: Enabled

Best Sellers Rank: #929,059 Paid in Kindle Store (See Top 100 Paid in Kindle Store) #167 in Books > Business & Money > Industries > Financial Services #543 in Kindle Store > Kindle eBooks > Business & Money > Industries > Banks & Banking #1538 in Books > Business & Money > Economics > Banks & Banking

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