Free Kindle Media/Impact: An Introduction To Mass Media ebooks Download
From media history to today's rapid-fire changes, MEDIA/IMPACT takes you on a tour of the events, people, money, and technologies that have shaped the mass media industries. Known for its engaging writing style, currency, and visual appeal, this book explores the converged mass media--its industries and support industries as well as the legal, ethical, social, global, and technological issues that these business face very day. The totally re-designed eleventh edition gives special emphasis to convergence--how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. You'll also gain an insider's look at what it's like to work in each industry.
Paperback: 448 pages
Publisher: Cengage Learning; 11 edition (January 1, 2014)
Language: English
ISBN-10: 1133311385
ISBN-13: 978-1133311386
Product Dimensions: 0.8 x 8.5 x 10.8 inches
Shipping Weight: 1.3 pounds (View shipping rates and policies)
Average Customer Review: 4.3 out of 5 stars See all reviews (15 customer reviews)
Best Sellers Rank: #72,155 in Books (See Top 100 in Books) #53 in Books > Business & Money > Industries > Media & Communications #114 in Books > Textbooks > Communication & Journalism > Communications #226 in Books > Reference > Words, Language & Grammar > Communication
For a college textbook it is truly intriguing and easy to read. One of the best textbooks i have used
Great book! Excellent for journalism classes
great quality and good rental, did not have any problems with this book
college books for daughter, doing the job as far as i know
School book. It serves its purpose. Written nicely.
Awesome price for college book
Best deal ever
easy to read and study and as always made renting a breeze
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