Audio CD
Publisher: Simon & Schuster Audio; Unabridged, V-Book contains 2 DVDs, 2 DVD-ROMs and 1 MP3 CD edition (December 16, 2008)
Language: English
ISBN-10: 0743573781
ISBN-13: 978-0743573788
Product Dimensions: 7.3 x 5.3 x 1 inches
Shipping Weight: 6.4 ounces
Average Customer Review: 4.4 out of 5 stars See all reviews (205 customer reviews)
Best Sellers Rank: #924,691 in Books (See Top 100 in Books) #52 in Books > Books on CD > Business > Sales #662 in Books > Books on CD > Business > General #2478 in Books > Business & Money > Marketing & Sales > Sales & Selling
Somewhere in America, a Salesperson is working the phones. They've dutifully memorized their "red hot cold calling" scripts and are dialing the 99 phone numbers that may allow them to set an appointment or take an order when they dial the 100th. They're playing the numbers game and they are surviving.They're in the minority.Meanwhile, another Salesperson who is well-versed in "closing techniques" is mesmerizing his or her prospect with a fully scripted and rehearsed presentation, each PowerPoint slide exuding the features and benefits that will certainly lead to a firm handshake and a signed order.They're also in the minority.This is the age of selling that's articulated in books like Escaping the Price-Driven Sale: How World Class Sellers Create Extraordinary Profit. The economy has changed, the rules have changed, and your prospects have the Internet at their fingertips. They don't need you and don't want to deal with you unless you bring something to the table that they can't get on their own. You need to be a problem-solver, one who crafts solutions and never wastes the time of your prospects.Gitomer covers it all...the techniques that work today as well as the ones that have limped off to the elephant's graveyard. Along with his six "little books" on selling, the revised Sales Bible forms a body of work that can be summed up in one central message, found on page 18:"You often hear people say that they wouldn't or couldn't go into sales. The reason is they can't tolerate the risk involved. The uncertainty. The unknown.
Okay - full disclosure - I know the author and consider him a friend. He's also a client, and I've used his techniques to sell to him! That may be the only thing you need to know about this book.Jeffrey Gitomer may not be the greatest salesman of all time - St. Paul, Zig Ziglar, Earl Nightingale, Dale Carnegie - there may be a few others who rank above him. Time will tell. But Jeffrey has written a book strictly devoted to selling which synthesizes the combined wisdom of all of the published salemen who have gone before him, with the practical knowledge that he has gained from a lifetime selling anything and, eventually, everything. I believe Jeffrey's position in the business world is similar to Ted Williams's in baseball.As a kid, I remember reading Ted Williams's classic book, "The Science of Hitting." Hitting a pitched baseball is the most difficult skill in all of sports. Williams' book explained that the toughest part of hitting isn't the hand-eye coordination, it is the disciplined approach to preparation and pitch selection - the mental game, that counts. Williams' classic graphic of the strike zone filled with 77 baseballs, each baseball containing a batting average, was worth the price of the book, and an enduring image for baseball lovers. Williams was a great hitter - maybe not as significant as Babe Ruth, or with as high an average as Ty Cobb, but his most enduring legacy was the best book ever written about hitting. And, it's not about fancy tricks, it's about repetition and discipline.I believe selling is the toughest skill to learn in business. The art of persuasion doesn't come naturally to most people, and some prospects give you more late breaking movement than a Papelbon "slutter" or a Rivera cutter.
Sales: A Beginners Guide to Master Simple Sales Techniques and Increase Sales (sales, best tips, sales tools, sales strategy, close the deal, business ... sales techniques, sales tools Book 1) Secrets of a Master Closer: A Simpler, Easier, and Faster Way to Sell Anything to Anyone, Anytime, Anywhere: (Sales, Sales Training, Sales Book, Sales Techniques, Sales Tips, Sales Management) Follow Up and Following Through in Car Sales - Salesperson and Sales Management Advice Book: Technique Guide on How to Overcome Objections and Close Deals Over the Phone (Outbound Sales Call) The Sales Bible, New Edition: The Ultimate Sales Resource The Bible Study for Beginners Series: Learn the Bible in the Least Amount of Time: The Bible, Bible Study, Christian, Catholic, Holy Bible, Book 4 The Bible: How to Read, Study, and Understand the Bible (The Bible, Bible Study, Christian, Catholic, Holy Bible) The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales Vacation Ownership Sales Training: The One-on-One Successful Training Guide for the First Year of Timeshare Sales ASAP Accelerated Sales Action Plan: Professional Sales Agent Version Life Insurance Sales Ammo: What To Say In Every Life Insurance Sales Situation The Sales Playbook: for Hyper Sales Growth Technical Sales Tips: Time Tested Advice for Sales Engineers, Technical Account Managers and Systems Consultants Stephan Schiffman's Telesales: America's #1 Corporate Sales Trainer Shows You How to Boost Your Phone Sales 7 STEPS to SALES SCRIPTS for B2B APPOINTMENT SETTING. Creating Cold Calling Phone Scripts for Business to Business Selling, Lead Generation and Sales Closing. A Primer for Appointment Setters. Smart Sales Manager: The Ultimate Playbook for Building and Running a High-Performance Inside Sales Team 42 Rules for Building a High-Velocity Inside Sales Team: Actionable Guide to Creating Inside Sales Teams that Deliver Quantum Results Inside Sales Pro: Master Your Inside Sales Skills and Boost Your Career Team of One: Get the Sales Results of a Full Time Sales Team Without Actually Having One Sales Management. Simplified: The Straight Truth About Getting Exceptional Results from Your Sales Team Psychology of Sales : From Average to Rainmaker: Using the Power of Psychology to Increase Sales