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Written in a personable and homespun style, YOU, INC. offers doses of humor and pithy knowledge to anyone who wants to thrive in the increasingly competitive business world What veteran sales and marketing experts Harry and Christine Beckwith understand is that, to succeed in life, the most important thing you need to be able to sell is YOU-whether it's in a job interview, a social gathering, or during a business negotiation. The Beckwiths provide a treasure trove of insights and tips to help you present yourself credibly, confidently, and comfortably.
Audio CD
Publisher: HighBridge Audio; Unabridged edition (March 1, 2007)
Language: English
ISBN-10: 1598870858
ISBN-13: 978-1598870855
Product Dimensions: 6.4 x 18.3 x 5.3 inches
Shipping Weight: 4 ounces (View shipping rates and policies)
Average Customer Review: 4.0 out of 5 stars See all reviews (75 customer reviews)
Best Sellers Rank: #1,497,775 in Books (See Top 100 in Books) #89 in Books > Books on CD > Business > Sales #242 in Books > Books on CD > Business > Career #1067 in Books > Books on CD > Business > General
Don't be deterred by the subtitle (initially I was) because, in fact, Harry and Christine Beckwith provide in this volume a wealth of invaluable insights concerning personal improvement as well as professional development rather than cynical self-serving strategies and tactics. They know exactly what Peter Drucker meant when he observed that "Each of us is a CEO." Moreover, they wholly agree with Bill George and countless others that the most effective CEOs are "authentic" leaders in that they demonstrate (in George's words) "the highest integrity, [are] committed to building enduring organizations...who have a deep sense of purpose and are true to their core values...who have the courage to build their companies to meet the needs of all stakeholders, and who recognize the importance of their service to society."Moreover, this book is not - as at first I incorrectly assumed -- a significant departure from Harry Beckwith's previously published books. On the contrary, it is wholly consistent with the values he affirms in each. For example, except for commodities, I agree that people buy from other people, not from companies. When commodities are involved, competitors (e.g. Sam's Club and Costco) must "sell" themselves because their products and prices are about the same. In this volume, the Beckwiths point out that authentic people are credible - as are companies -- because they have earned respect and trust. What individuals "sell" may be invisible (decency, character, integrity, dependability, etc.) but authenticated or contradicted by their behavior. These are precisely the same values that Harry Beckwith affirms in his earlier works, notably Selling the Invisible and What Clients Love.
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