Free Kindle The Culture Code: An Ingenious Way To Understand Why People Around The World Live And Buy As They Do (Your Coach In A Box) ebooks Download
Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. Rapaille's breakthrough notion is that we acquire a silent system of codes as we grow up within our culture. These culture codes invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. We can learn to crack these Codes and achieve new understanding of why we do the things we do.Rapaille has used the Culture Code to help Chrysler build the PT Cruiser, the most successful American car launch in recent memory, helped Procter & Gamble design its campaign for Folger's coffee, one of the longest-lasting and most successful advertising campaigns. He has helped GE, AT&T, Boeing, Honda, Kellogg, and L'Oreal improve their bottom line at home and abroad. Now, in this audiobook he uses it to reveal why Americans act distinctly like Americans and what makes us different from the world around us.Understanding the "codes "gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different and reveals the hidden clues to understanding us all.
Series: Your Coach in a Box
Audio CD: 6 pages
Publisher: Your Coach Digital; Unabridged edition (November 6, 2007)
Language: English
ISBN-10: 1596591269
ISBN-13: 978-1596591264
Product Dimensions: 5.2 x 1.2 x 6 inches
Shipping Weight: 5.6 ounces (View shipping rates and policies)
Average Customer Review: 4.3 out of 5 stars See all reviews (165 customer reviews)
Best Sellers Rank: #288,798 in Books (See Top 100 in Books) #15 in Books > Books on CD > Business > Sales #188 in Books > Books on CD > Business > General #596 in Books > Business & Money > Business Culture > Workplace Culture
Who?The first question is easy to answer. Clotaire Rapaille is a Frenchman who claims that a candy bar shared by a GI during the Liberation was a key imprint leading him to ultimately adopt the US as home. He holds a Masters in Political Science and in Psychology and a Doctorate in Medical Anthropology from the Sorbonne. As chairman of an organization called "Archetype Discoveries Worldwide" he shows how you too can become an archetypologist and learn the process of decoding culture. While he has taught at a long list of universities, he is better known as an advertising guru to top American corporations whom he helps discover the culture code that unlocks the door to successful marketing.Why?So why does he dress like Mozart? Perhaps because he uses a three movement orchestration that he calls "discovery" to penetrate to the heart of the social archetypes--to arrive at the code--the very deep "why" of human behavior, the trigger to an emotional response in the primitive brain that explains why people choose to do what they do and, especially of interest to his clientele, why they buy what they buy. The archetypal resonances of Mozart's The Golden Flute and the passion arousing sounds of Timotheus' lyre are what marketers and advertisers need to be "on code" or "off code" in ways that will essentially determine their success.When the author explains that the culture code for US eating habits is FUEL, while the French focus on pleasure, it goes a long way toward explaining why, after close to a decade in France, I am schizophrenic. Eating in a US restaurant, the check arrives the moment I have stopped. It is delivered by an attendant in that very instant when I have set down my desert or coffee spoon indicating that my "tank is full.
This is a brilliant book! It is extremely well written, incredibly interesting and tremendously insightful. I bought it after reading a page at random and was hooked.In "The Culture Code" Frenchman turned American, Clotaire Rapaille, an expert on culture coding and adviser to many of the world's largest and most successful companies, unlocks the secrets to understanding why people in America, Europe and Asia live and buy as they do. Everything centers around how each nation sees itself and others, especially America. These codes are important to companies trying to sell their goods and ideas abroad. But they also reveal a great deal about us.The French code for France, for example is Idea, while the code for America is Space Travelers. The German code for Germany is Order, while that for America is John Wayne. The English code for England is Class, while that for America is Unashamedly Abundant. And the American code for America is Dream."Dreams have driven this culture from its earliest days," writes Dr. Rapaille, with a beauty and passion that lends much to his French roots. "The dream of explorers discovering the New World. The dream of pioneers opening the West. The dream of Founding Fathers imagining a new form of union. The dream of entrepreneurs forging the Industrial Revolution. The dream of immigrants coming to a land of hope. The dream of a new group of explorers landing safely on the moon."Rapaille shows that, while the Europeans fail to understand Americans and many even hope we will fail in the future, they admire our country and Americans for our boundless sense of youth, energy and hope.
The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy As They Do (Your Coach in a Box) The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do From Zero to Sixty on Hedge Funds and Private Equity 3.0: What They Do, How They Do It, and Why They Do The Mysterious Things They Do The Franchise Game: Discover The 7 Strategic Moves To Buying A Winning Franchise - How To Buy A Franchise - Franchising - How To Buy A Business (How To ... Types of Franchising You Can Buy Book 1) The Brain Audit: Why Customers Buy (And Why They Don't) Working: People Talk About What They Do All Day and How They Feel About What They Do The Tree: A Natural History of What Trees Are, How They Live, and Why They Matter Creature Features: Twenty-Five Animals Explain Why They Look the Way They Do Understanding Jehovah's Witnesses: Why They Read the Bible the Way They Do Art Williams: COACH: The A. L. Williams Story: How a No-Name Company, Led by a High School Football Coach, Revolutionized the Life Insurance Industry Becoming a Professional Life Coach: Lessons from the Institute of Life Coach Training Use Your Head to Get Your Foot in the Door: Job Secrets No One Else Will Tell You (Your Coach in a Box) 2012 International Plumbing Code (Includes International Private Sewage Disposal Code) (International Code Council Series) The Ultimate Question 2.0 (Revised and Expanded Edition): How Net Promoter Companies Thrive in a Customer-Driven World (Your Coach in a Box) I Just Got a Kitten. What Do I Do?: How to Buy, Train, Understand, and Enjoy Your Kitten The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible (Your Coach in a Box) Buy Gold and Silver Safely: The Only Book You Need to Learn How to Buy or Sell Gold and Silver Wordmaster: Improve Your Word Power (Your Coach in a Box) The Undercover Economist: Exposing Why the Rich Are Rich, the Poor Are Poor--and Why You Can Never Buy a Decent Used Car! Buy "Hot" Franchises Without Getting Burned - A How To Franchise Guide: Helping You Make the Best Decision When You Buy A Franchise
