Audio CD
Publisher: Gildan Media and Blackstone Audio; Unabridged edition (November 14, 2014)
Language: English
ISBN-10: 1469090937
ISBN-13: 978-1469090931
Product Dimensions: 5.2 x 0.7 x 5.7 inches
Shipping Weight: 4.8 ounces (View shipping rates and policies)
Average Customer Review: 4.7 out of 5 stars See all reviews (78 customer reviews)
Best Sellers Rank: #2,099,723 in Books (See Top 100 in Books) #119 in Books > Books on CD > Business > Sales #225 in Books > Books on CD > Business > Investing #1493 in Books > Books on CD > Business > General
When I saw EXCEPTIONAL SERVICE, EXCEPTIONAL PROFIT (AMACOM) by Leonardo Inghilleri and Micah Solomon, I thought to myself, "Oh, no, still another book on customer service." Even the subtitle. THE SECRETS OF BUILDING A FIVE-STAR CUSTOMER SERVICE ORGANIZATION, indicated that might be the case.But was I ever wrong! The authors immediately got me interested in finding out more through their use of success stories from such companies as The Ritz-Carlton and Lexus, as well as how the principles were applied by such online firms as Netflix and CD Baby.In addition, they quickly got me thinking about how to make customers more loyal--with one key way being the need to provide anticipatory service vs. merely reacting to customers.Some of their examples, though seemingly basic, blew me away--such as this one:*To help launch their Ritz-Carlton luxury hotel brand, initially, founding President and Chief Operating Officer Horst Schulze and his team decided on a set of ideal phrases for use in conversation with customers, then trained employees to use those phrases. The frequent use of certain phrases helped unify their employees around a shared identity and contributed to a distinctive "Ritz style" that the public could easily recognize: phrases like "my pleasure," "Right away," "Certainly," and -a personal favorite-"We're fully committed tonight." (Translation: "We're booked solid, bub!" The list of words and phrases to be avoided included folks, hey, you guys, and okay.I also loved this technique for how to preemptively unwad your staff's shorts:* When your own employees first hear you taking the customer's side, don't expect them to be thrilled. ("Does my boss blame me? Does she actually believe that idiot's version of what happened?
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