File Size: 3134 KB
Print Length: 573 pages
Publisher: HarperBusiness (July 15, 2014)
Publication Date: July 15, 2014
Sold by: HarperCollins Publishers
Language: English
ASIN: B00G2A7WL2
Text-to-Speech: Enabled
X-Ray: Enabled
Word Wise: Enabled
Lending: Not Enabled
Enhanced Typesetting: Enabled
Best Sellers Rank: #164,816 Paid in Kindle Store (See Top 100 Paid in Kindle Store) #14 in Kindle Store > Kindle eBooks > Business & Money > Industries > Manufacturing #52 in Books > Business & Money > Industries > Manufacturing #59 in Books > Business & Money > Industries > Industrial Relations
This is a "must have" book for anyone who wants to know about the early history of integrated circuits, the microprocessor, and Silicon Valley. The Valley of Heart's Delight, as it was known before Don Hoefler's 1971 naming, was and is truly an amazing place with remarkable individuals. As a young electrical engineer, I first came out to Palo Alto because there were two minicomputer companies with headquarters within two miles of each other -- Varian Associates and Hewlett-Packard. HP had just gotten into the minicomputer business in 1967 and was eager to sell its new machines. They gave my upstart Ann Arbor-based company $100,000 worth of equipment and 60 days credit terms to pay for it. Our company had a net worth of $3,000 and I was 25 years old. HP had the true Silicon Valley start-up spirit.The next time I came to the Bay Area was when I read the Electronic News two page advertisement for the 4004 chip on November 15, 1971, "Announcing a new era of integrated electronics -- a micro-programmable computer on a chip." Few believed. None of the 80 or so minicomputer companies, led by Digital Equipment and Data General, took it seriously. Luckily I did and moved here.Mike Malone perfectly captures this whole era in Part II: Start-Up (1968-1971) and Part III: The Spirit of the Age (1972-1987).Mike Malone explains the three different personalities of the founders. When you call Andy Grove "paranoid" he certainly was.Andy believed spies were everywhere. When I went to an analyst meeting and arrived early, I went to the bathroom with my briefcase. A secretary quickly followed me into the bathroom and told me I had to check the briefcase before being allowed into the analyst meeting.
Intel’s greatest strength has been its willingness to take huge risks, even betting the company, according to Michael Malone in this book. On the occasions when those bets have failed, the company has clawed its way back into the game through superhuman effort and will,... and then immediately gone on to take yet more risks.The story starts in September 1957 when the “Traitorous Eight” employees of Shockley Transistor left to form their own company, which became Fairchild Semiconductor. When Fairchild started falling apart a decade later, two of its key scientists and leaders, Bob Noyce and Gordon Moore, decided to start a new business, and Andy Grove joined them as their first employee at Intel. The book goes on to describe Intel’s ups and downs over the ensuing 45 years.Gordon Moore had first observed in 1965 that the complexity of integrated circuits was doubling every year, and in the 1970s the doubling of computer chip performance every two years became known as Moore’s Law. Intel Corporation, as the keeper of Moore’s Law, proceeded over the next several decades to innovate at the required rate, using a combination of science and business cunning to stay ahead of its competitors.It is a well-crafted story, although perhaps a bit longer than necessary. Intel seems to have “come roaring out” or “come roaring back” after downturns quite a few times, and the traits of some characters get repeated a bit. I have no personal knowledge of the key individuals, but can’t help suspecting that they have been a little bit stereotyped. For example, I suspect that Andy Grove’s attitude towards Bob Noyce was more nuanced than the animosity portrayed by the author.Notwithstanding these minor issues, I thoroughly enjoyed the book.
Intel Trinity,The: How Robert Noyce, Gordon Moore, and Andy Grove Built the World's Most Important Company Robert Young Pelton's The World's Most Dangerous Places: 5th Edition (Robert Young Pelton the World's Most Dangerous Places) Miss Moore Thought Otherwise: How Anne Carroll Moore Created Libraries for Children Conoce a Pablo Neruda / Get to Know Pablo Neruda (Personajes Del Mundo Hispanico / Important Figures of the Hispanic World) (Spanish Edition) ... / Important Figures of the Hispanic World) Lucy & Andy Neanderthal (Lucy and Andy Neanderthal) Andy Warhol 365 Takes: The Andy Warhol Museum Collection The Man Who Saved the V-8: The Untold Stories of Some of the Most Important Product Decisions in the History of Ford Motor Company Gruber's SAT Word Master: The Most Effective Way to Learn the Most Important SAT Vocabulary Words The Science of Success: How Market-Based Management Built the World's Largest Private Company Among Wolves: Gordon Haber's Insights into Alaska's Most Misunderstood Animal Pour Your Heart into It: How Starbucks Built a Company One Cup at a Time Bridges: A History of the World's Most Famous and Important Spans Trinity and Revelation: A Constructive Christian Theology for the Pluralistic World, volume 2 Tank: 100 Years of the World's Most Important Armored Military Vehicle Home Automation with Intel Galileo Introduction to 64 Bit Intel Assembly Language Programming for Linux: Second Edition Intel Galileo Essentials Assembly Language for Intel-Based Computers (3rd Edition) Assembly Language for Intel-Based Computers (4th Edition) Parallel Programming with Intel Parallel Studio XE