Free Kindle The Complete Guide To Fundraising Management ebooks Download
There are now more than 1 million nonprofit organizations in the United States, and the fundraising industry is one of the fastest-growing segments of the economy. The Complete Guide to Fundraising Management presents step-by-step guidance on planning, self-assessment, continual improvement, cost effective fundraising strategies and much more. An accompanying website contains checklists, grids, and sample forms. Plus, the Third Edition adds a chapter on internet fundraising as well as updated statistics. Fundraising professionals will benefit from the practical advice on managing the complexities of a development office.
Hardcover: 384 pages
Publisher: Wiley; 3 edition (March 30, 2009)
Language: English
ISBN-10: 047037506X
ISBN-13: 978-0470375068
Product Dimensions: 6.4 x 1.3 x 9.1 inches
Shipping Weight: 1.4 pounds (View shipping rates and policies)
Average Customer Review: 4.4 out of 5 stars See all reviews (25 customer reviews)
Best Sellers Rank: #154,100 in Books (See Top 100 in Books) #151 in Books > Business & Money > Small Business & Entrepreneurship > Nonprofit Organizations & Charities #3327 in Books > Textbooks > Business & Finance
I loved this book. It covers so much about nonprofit fundraising in such detail that I'm so glad I came across it a few years back when I was learning about the subject. I was working as an associate capital campaign consultant and found it kind of hard to find fundraising books that covered much of anything about capital campaigns. Then I found this book.Most of the hardcover books I buy and read I don't bother to make notations using a pencil. I used this book so much to learn the basics of nonprofit fundraising that I broke tradition and used a pencil on it quite extensively. As a result, I have a few recommendations as to how the next edition could be improved. First, and foremost, I think the chapters should be reordered as follows:PART 1. Fundraising Basics1. (1.) The five major fundraising principles2. (2.) Your organization and the nonprofit world3. (3.) Managing the resource development function4. (5.) Managing information5. (15.) Human resources6. (6A.) Prospect ID, research, and segmentation7. (9.) Direct and select mail fundraising8. (10.) Telephone solicitations9. (7.) Nurturing relationshipsPart II. Major Gift Fundraising10. (4.) The Case for Support and fundraising materials11. (6B.) Prospect ID, research, and segmentation12. (8.) Major gift programs13. (13.) Planned giving14. (14.) Capital and endowment campaignsPart III. Add-on ways to generate funds15. (11.) Special event fundraisers16. (12.) GrantsmanshipPart IV. An appendix17. (16.) EvaluationThe numbers above in parenthesis are the actual chapter numbers. I would have liked the book much more if Chapter 6 had been split into two chapters.
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