File Size: 352 KB
Print Length: 210 pages
Page Numbers Source ISBN: 0060956437
Publisher: Collins Reference; 3rd revised edition (August 31, 2010)
Publication Date: August 31, 2010
Sold by: Digital Services LLC
Language: English
ASIN: B0040GJDSA
Text-to-Speech: Enabled
X-Ray: Enabled
Word Wise: Enabled
Lending: Not Enabled
Enhanced Typesetting: Not Enabled
Best Sellers Rank: #67,225 Paid in Kindle Store (See Top 100 Paid in Kindle Store) #32 in Kindle Store > Kindle eBooks > Business & Money > Skills > Business Writing #46 in Kindle Store > Kindle eBooks > Business & Money > Skills > Running Meetings & Presentations #65 in Books > Business & Money > Skills > Business Writing
This was a terrific book which I would recommend to all of my clients, colleagues and friends -- but not to my competitors. It gives too many good ideas on how to get your message across effectively, succinctly and clearly.The style is particularly effective -- bullet points with examples and real world examples of how to write more effectively.As a securities analyst following technology companies, I am in a very writing-intensive business, where I need to get my point across as effectively as possible in as few words as possible.At another level, I am alarmed by the caliber of writing that I see from people who we recruit -- people from major universities and graduate schools -- who are unable to write effectively. This book will be a useful tool for them -- better late than never.
If Strunk and White had gone to business school, this is the book they would have written. It's an antidote to the interminable memo, the pointless presentation, and the endless e-mail.
If you really want to get 100% of this book, dont buy the kindle version. It is horrible and poorly formatted.
I'm sure this was a great book at the time of publishing. But now, it's just very old fashioned.Many of the rules wouldn't applying these days, particularly on the web.I would have preferred a main focus on "writing that works", rather than a mix of different types of writing (letters, presentations, resumes, etc...). It doesn't cover any of those topics enough and you can definitely find online much better guides for each of them.
I am wordy, because I think it makes me sound smarter. This book tells me to get to the point and stop wasting the readers time. This book is a wonderful resource for anyone who struggles to write effectively in business whether its emails, notes, or on cocktail napkins.
Communicating the `right' way is fundamental to business success. Writing That Works offers readers several `right' ways to written communications. It is different from other guides in several ways:- It keeps current with times- It is clear, concise and informative- It addresses a broad group of business readers-students to CEOs- It is practical and easy to apply.Like a good mentor, this book will be an invaluable aid throughout one's business career.
This expanded version of an earlier edition of two seasoned advertising executive' original writing guide is something like Elements of Style, but aimed squarely at someone writing for business purposes (e.g., one of the ten chapters is "Asking for Money". There is a useful afterword describing a dozen more books to help you write better. Recommended as a good starting point for any business person wanting to write more effectively.
This is a highly effective, easy-to-understand work that has significant benefits for anyone involved in business communications. The section on e-mails is particularly helpful given the increasing prevalence and lack of guidance/rules for this form of communication. Hearty thumbs-up!
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