File Size: 3612 KB
Print Length: 288 pages
Publisher: Wiley; 1 edition (November 22, 2011)
Publication Date: November 22, 2011
Sold by: Digital Services LLC
Language: English
ASIN: B006ES4GI4
Text-to-Speech: Enabled
X-Ray: Not Enabled
Word Wise: Enabled
Lending: Not Enabled
Enhanced Typesetting: Not Enabled
Best Sellers Rank: #277,603 Paid in Kindle Store (See Top 100 Paid in Kindle Store) #100 in Kindle Store > Kindle eBooks > Business & Money > Industries > Consulting #202 in Books > Business & Money > Small Business & Entrepreneurship > Consulting #214 in Kindle Store > Kindle eBooks > Business & Money > Management & Leadership > Teams
Trust between individuals is one of the most essential and important ingredients of personal influence. If motivation is the fuel of persuasion, trust is its lubricant. Trust lowers risk; it opens communication; it makes decisions more efficient and effective.Of course, you don't need a book to tell you that. The critical point is that trust is also within your control, and this excellent book by Charles H. Green and Andrea P. Howe shows you how to establish, accelerate, and maintain it.Whether or not you are in sales, you exert influence and make a difference in others' lives when they take your advice--but even if you are always right it's no guarantee that people will take you advice. (And you don't have to have teenage kids for this to be true.) As the authors tell us, you have to earn the right to be right.The Trusted Advisor Fieldbook shows you how by opening up the black box and exposing how the process works so that you can become more trustworthy to others. It then goes into specific practical detail on how to apply the trust principles in everyday situations, from different aspects of the sales cycle to personal and organizational relationships.Most "how-to" books such as this provide value on three levels:* Things you already "know" you should do but need reminding or prompting to do more of* Things you kind of know how to do, but get expert instruction on how to do it better* Things you thought you knew, but were wrongThe fieldbook has a lot of material in the first category, but to me the most important reminder is worth quoting at length:"The goal of traditional selling is to convince the buyer to buy from you--the goal of trust-based selling is to help the buyer do what is right for him.
As a business owner of a consulting firm for more than a decade, I was introduced to The Trusted Advisor and Charles H. Green's work on trust years ago and finally understood what relationship-based sales really meant. I've introduced those trust concepts to many people since then and have seen numerous light bulbs go off. Most people don't talk about trust in a diagnostic and prescriptive way, so these concepts are a breath of fresh air.In the Trusted Advisor Fieldbook, Green and Howe offer a straightforward, practical toolkit for building trust across situations like business development, networking, C-suite selling, and internal communications. They include useful lists and exercises to use as reference for building relationships in multiple settings. For example, there's a 5-point checklist for preparing for meetings. With so many wasteful meetings, 10 minutes of prep can dramatically shift the outcome. There are also lots of tips for sales here, including how to strengthen trust instead of hard selling. This often runs counter to what you hear in sales trainings, but is definitely my personal experience for what works.Finally, what I find personally most helpful is the advice around strengthening relationships that aren't working. I wish I'd had this book as a new manager, struggling to motivate employees! For anyone who has had an employee they are trying to "turn around," you'll find inspiration in the book.As a leader, if you don't have trust, you'll never get buy-in. I felt so strongly about the ideas in this book that I included an entire chapter in my own book about them. I saw what a difference they'd made in my life, and wanted to share them with anyone seeking to influence others.This book is a must-read for leaders.
Almost exactly four years ago today, I wrote the following about the predecessor to this text: "Truly, the content that Maister, Green, and Galford provide in 'The Trusted Advisor' is absolutely brilliant. The only other consulting text that comes to mind which meets the quality of this work is 'The Secrets of Consulting', by Weinberg (see my review). And while 'Secrets' is an incredibly informative and entertaining masterpiece, the three authors who collaborated for this piece have provided a great service to anyone involved with advising other individuals, regardless of profession." What Green and Howe offer with this recent effort follows well in these earlier footsteps. In the words of the authors, this is "a more detailed how-to guide for people in any professional role", and I could not agree more. This book is not a replacement, but a compliment, providing a hands-on approach to developing and maintaining trust-based relationships that will certainly cause me to recommend it to colleagues.The material that the authors present is broken down into five parts: Part 1 ("A Trust Primer"), Part 2 ("Developing Your Trust Skill Set"), Part 3 ("Developing Business with Trust"), Part 4 ("Managing Relationships with Trust"), and Part 5 ("Building and Running a Trustworthy Organization"). These parts are broken down into 31 chapters, each typically containing just a few pages, which greatly helped my digestion of the content as well as my focus on specific areas of trust. In addition, the conclusions of each of the chapters provide truly thought-provoking worksheets that challenged me during my reading and will continue to challenge me, as I expect to revisit these worksheets in the future as I grow as a professional.
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