Hardcover: 150 pages
Publisher: Advantage Media Group; 1 edition (April 23, 2015)
Language: English
ISBN-10: 1599325217
ISBN-13: 978-1599325217
Product Dimensions: 6 x 0.4 x 9 inches
Shipping Weight: 1.4 pounds (View shipping rates and policies)
Average Customer Review: 4.7 out of 5 stars See all reviews (60 customer reviews)
Best Sellers Rank: #38,905 in Books (See Top 100 in Books) #2 in Books > Medical Books > Dentistry > Dental Office Practice #28 in Books > Business & Money > Small Business & Entrepreneurship > Consulting #417 in Books > Business & Money > Business Culture > Motivation & Self-Improvement
I'm not a dentist, I'm a marketing consultant. But over the last 16 years I've worked with enough dentists and dental specialists that I have an interest in keeping somewhat current within this marketplace.I ordered this book because I'd heard a buzz about it from a number of different clients, and I wanted to see what the fuss was all about.To be honest, with a title like this, I was expecting a hyped up version of "Get a website, get people to go to your website, talk about how you're different, and make sure you answer your phones!" conventional wisdom you see in most dental consultants books.Boy, was I pleasantly surprised - the book is quite different from what I was expecting.For starters, Moffet is a consultant who was actually a former dentist himself. He spent 30 years in the trenches running his own practice. And because of a few very clever customer service systems he developed, his practice was incredibly successful.Having these systems made him a perfect acquisition target, and he wisely sold out for a small fortune - something few dentists get to do.This book is a detailed look at the customer service strategies that were responsible for Moffet's success.Few things I liked about the book:1. First of all, it's very well-written, and it's written in a warm and conversational tone.You feel like Moffet is actually "speaking" directly with you, not preaching or lecturing like some holier than though dental guru.Moffet comes across as pleasant, kind, and extremely considerate. And most of the strategies he reveals, are all based on this same "service" mentality.It's easy to see why Moffet's practice was so successful.
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