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Dead Ringers: How Outsourcing Is Changing The Way Indians Understand Themselves
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In the Indian outsourcing industry, employees are expected to be "dead ringers" for the more expensive American workers they have replaced--complete with Westernized names, accents, habits, and lifestyles that are organized around a foreign culture in a distant time zone. Dead Ringers chronicles the rise of a workforce for whom mimicry is a job requirement and a passion. In the process, the book deftly explores the complications of hybrid lives and presents a vivid portrait of a workplace where globalization carries as many downsides as advantages. Shehzad Nadeem writes that the relatively high wages in the outsourcing sector have empowered a class of cultural emulators. These young Indians indulge in American-style shopping binges at glittering malls, party at upscale nightclubs, and arrange romantic trysts at exurban cafés. But while the high-tech outsourcing industry is a matter of considerable pride for India, global corporations view the industry as a low-cost, often low-skill sector. Workers use the digital tools of the information economy not to complete technologically innovative tasks but to perform grunt work and rote customer service. Long hours and the graveyard shift lead to health problems and social estrangement. Surveillance is tight, management is overweening, and workers are caught in a cycle of hope and disappointment. Through lively ethnographic detail and subtle analysis of interviews with workers, managers, and employers, Nadeem demonstrates the culturally transformative power of globalization and its effects on the lives of the individuals at its edges.

File Size: 1958 KB

Print Length: 291 pages

Publisher: Princeton University Press (January 17, 2011)

Publication Date: January 17, 2011

Sold by:  Digital Services LLC

Language: English

ASIN: B004K1F6QI

Text-to-Speech: Enabled

X-Ray: Not Enabled

Word Wise: Enabled

Lending: Not Enabled

Enhanced Typesetting: Enabled

Best Sellers Rank: #1,011,393 Paid in Kindle Store (See Top 100 Paid in Kindle Store) #94 in Kindle Store > Kindle eBooks > Business & Money > Management & Leadership > Outsourcing #146 in Books > Business & Money > Human Resources > Outsourcing #2249 in Kindle Store > Kindle eBooks > Nonfiction > Politics & Social Sciences > Social Sciences > Anthropology > Cultural

This book is about outsourcing in India and the effects of globalization on their citizens. It's touching, insightful, well researched and written and will stay with you long after you've read it. I had the author as my professor last semester and he is a kind and intelligent man. Kudos Prof. Nadeem! Keep writing!

Nadeem is my Professor. I am taking a class with him now, and using his book, "DEAD RINGERS".HE IS VERY KNOWLEDGEABLE, AND A WONDERFUL PROFESSOR. AAREVALO

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