Free Kindle Brand/Story: Cases And Explorations In Fashion Branding ebooks Download
Brand/Story: Cases and Explorations in Fashion Branding, Second Edition examines how a retailer, manufacturer, or designer label uses storytelling to grab a consumer's interest. For consumers, branding tells the story and creates the identity for a product, a person, and a company. Using 10 case studies on such notable brands as Levis and Vivienne Westwood, Brand/Story looks at what a fashion brand is about and why companies advertise the way they do. It enables the reader to think critically about branding-both the medium and the message-and not simply take advertisements and brands at face value.New to this edition:~Features 7 new brands including LuluLemon, Warby Parker, MAC Cosmetics and Topshop/Topman~Over 40 new color images including advertisements for Ralph Lauren, Vera Wang, and Dolce & Gabbana~Updated interviews with industry professionals including Nancy Mair, General Merchandise Manager, Burlington Stores and Jill Walker-Roberts, President of Walker-Roberts Consulting~New Go Outside! exercises provide readers with scenarios in which they can apply what they learn to other brands they encounter~Chapter objectives and discussion questions allow the reader to fully engage with the contentInstructor Resources:~Instructor's Guide and Test Bank provide suggestions for planning the course and using the text in the classroom~ PowerPoint presentations include images from the book and provide a framework for lecture and discussion
Paperback: 240 pages
Publisher: Fairchild Books; 2 edition (March 10, 2016)
Language: English
ISBN-10: 1501300024
ISBN-13: 978-1501300028
Product Dimensions: 6.1 x 0.5 x 9.1 inches
Shipping Weight: 1 pounds (View shipping rates and policies)
Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
Best Sellers Rank: #407,599 in Books (See Top 100 in Books) #130 in Books > Business & Money > Industries > Fashion & Textile #1017 in Books > Arts & Photography > Graphic Design > Commercial > Fashion Design #9017 in Books > Textbooks > Business & Finance
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