Free Kindle Consumer Behavior In Fashion (2nd Edition) ebooks Download
In addition to contributing to the understanding of why people buy things, this book considers how products, services, and consumption activities contribute to the broader social world we experience. Consumer Behavior: In Fashion, Second Edition not only probes the psyche of the American consumer, but considers the multicultural perspectives of consumers from around the world. Models of consumer behavior underscore the complex interrelationships between the individual consumer and his/her social reality. Fashion and Interior Designers
Paperback: 600 pages
Publisher: Prentice Hall; 2 edition (August 9, 2008)
Language: English
ISBN-10: 0131714740
ISBN-13: 978-0131714748
Product Dimensions: 7.8 x 1.4 x 9.8 inches
Shipping Weight: 2.6 pounds
Average Customer Review: 3.3 out of 5 stars See all reviews (7 customer reviews)
Best Sellers Rank: #170,918 in Books (See Top 100 in Books) #28 in Books > Textbooks > Humanities > Design #50 in Books > Business & Money > Industries > Fashion & Textile #227 in Books > Business & Money > Marketing & Sales > Consumer Behavior
Note: This review is based on the condition I received it upon. The book arrived with the binding detached from the book.My advice to anyone who rents textbook: PLEASE try to select a textbook based on better condition instead of a cheaper price. The cheaper, the poorer condition the book will be when you receive it. I will post pictures for proof.
This book is well written and interesting. It explains the drive behind why and what people buy, important for any designer.
Huge and very complete, but not so easy reading, more like a support book, I'm using it for my thesis.
For school right book, too expensive though.
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