Free Kindle Fashion Marketing: Theory, Principles & Practice ebooks Download
Prior to the 1970s and 1980s, fashion marketing focused heavily (and perhaps solely) on women's fashions. Today, fashion marketing influences all products and how consumers use these products. How products are marketed, when products are marketed, the evolution of products into different sizes, shapes, colors, and uses are all influenced by fashion marketers. Fashion marketing is taken to different levels from branding a person (e.g., Ralph Lauren, the person), a line of products (e.g., Lexus luxury cars), or a single product (e.g., Coach handbag). This much-needed text introduces new methods and technologies to apply today's principles to future practices of fashion marketing.
Paperback: 352 pages
Publisher: Fairchild Books (June 21, 2010)
Language: English
ISBN-10: 1563677385
ISBN-13: 978-1563677380
Product Dimensions: 7.3 x 1 x 9.2 inches
Shipping Weight: 2 pounds (View shipping rates and policies)
Average Customer Review: 3.0 out of 5 stars See all reviews (2 customer reviews)
Best Sellers Rank: #759,104 in Books (See Top 100 in Books) #250 in Books > Business & Money > Industries > Fashion & Textile #624 in Books > Business & Money > Marketing & Sales > Marketing > Research #822 in Books > Textbooks > Business & Finance > Marketing
The book is literally falling apart.
This item arrived brand new and it arrived quickly, too. The packaging was superb. I have since bought the second book of that set and that, too, was a great experience.
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