Free Kindle Media Effects Research: A Basic Overview (Mass Communication And Journalism) ebooks Download
Combining intriguing examples with the latest research available, MEDIA EFFECTS RESEARCH: A BASIC OVERVIEW, 5e, helps you understand the true impact of media today. Known for his engaging, personal narrative style, the author presents media theories in the context of current research findings-giving you a comprehensive introduction to mass media's effects on society. The book clearly explains how the effects of mass media are measured and what the latest research has concluded about media's influence on our lives. Cutting-edge coverage includes electronic media's effects on sleep displacement, TV viewing and obesity research, media violence, emotions in cooperative video game play, first- vs. second-order cultivation, agenda-setting theory research, new media's effects on imitative suicides, Internet use statistics, screen time and face-to-face interaction, multitasking, and much more.
Series: Mass Communication and Journalism
Paperback: 336 pages
Publisher: Cengage Learning; 5 edition (January 1, 2015)
Language: English
ISBN-10: 1305077474
ISBN-13: 978-1305077478
Product Dimensions: 6.2 x 0.6 x 9 inches
Shipping Weight: 6.4 ounces (View shipping rates and policies)
Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
Best Sellers Rank: #243,935 in Books (See Top 100 in Books) #170 in Books > Business & Money > Industries > Media & Communications #241 in Books > Textbooks > Communication & Journalism > Media Studies #342 in Books > Textbooks > Communication & Journalism > Communications
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