Audio CD
Publisher: HarperAudio; Abridged edition (November 2, 2004)
Language: English
ISBN-10: 0060589051
ISBN-13: 978-0060589059
Product Dimensions: 0.8 x 5.2 x 5.5 inches
Shipping Weight: 5.6 ounces (View shipping rates and policies)
Average Customer Review: 4.5 out of 5 stars See all reviews (340 customer reviews)
Best Sellers Rank: #290,375 in Books (See Top 100 in Books) #81 in Books > Books on CD > Business > Management #86 in Books > Books on CD > History > United States #191 in Books > Books on CD > Business > General
Built To Last was an extremely thought provoking and eye opening read. Built To Last studies some of the most successful (called the leading companies) and the following companies (non-leaders in an industry). The research for this book produced surprising results for the authors (and the reader). The authors found the there were at least twelve commonly held businesses beliefs that their research refuted. In essence these dearly held business beliefs were myths.Here is a look at each of the twelve myths and a sound byte describing each:1. It takes a great idea to start a company Few visionary companies started with a great idea. Many companies started without any specific ideas (HP and Sony) and others were outright failures (3M). In fact a great idea may lead to road of not being able to adapt.2. Visionary companies require great and charismatic visionary leaders A charismatic leader in not required and, in fact, can be detrimental to a company's long-term prospects.3. The most successful companies exist first and foremost to maximize profits Not true. Profit counts, but is usually not at the top of the list.4. Visionary companies share a common subset of "correct" core values They all have core values, but each is unique to a company and it's culture.5. The only constant is change The core values can and often do last more then 100 years.6. Blue-chip companies play it safe They take significant bet the company risks.7. Visionary companies are great places to work, for everyone These companies are only great places to work if you fit the vision and culture.8. Highly successful companies make some of their best moves by brilliant and complex strategic planning. They actually try a bunch of stuff and keep what works.9.
This book reminds me of the hero in the classic Greek tragedy. The hero is always magnificent, but has a tragic flaw. This is a magnificent book with a tragic flaw.Porras and Collins set out to write a book about visionary companies, and they did just that. They chose the companies they would study based on specific, detailed criteria.They wanted to study companies that had been premier institutions in their industries and widely admired while they made an imprint on the world around them. They wanted their companies to have multiple generations of chief executives and to have gone through multiple product or service lifecycles. And they wanted the companies to have been around for a long time - founded before 1950.They compared each of their visionary companies with another company that was not a premier visionary company. Many of the comparison companies were solid performers. They were good companies, but not great companies. That's one of the great things about the book. You can see the distinction between good performance and great performance.Another thing that makes the book great is the extensive research. The project took six years, and the authors and their research team dug into critical issues and came up with fascinating insights and comparisons.Read this book and you will learn about the characteristics of great companies that have an impact on the world around them. The discussions will enrich your understanding of what makes a great company. This will be especially valuable to you if you're in the process of building a company that you want to be great.That's the great part, the hero part. What about the flaws?
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