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Do you have a hobby you wish you could do all day? An obsession that keeps you up at night? Now is the perfect time to take those passions and make a living doing what you love. In CRUSH IT! Why NOW Is The Time To Cash In On Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses.Online marketing trailblazer Gary Vaynerchuk is a 33-year-old entrepreneur whose dual identity as both business guru and wine guy has made him known as the “Social Media Sommelier.” A self-trained wine expert, he revolutionized the wine industry with his video blog, Wine Library TV and grew his family wine business from $4 million to $60 million in five years. While his youthful following broke down barriers in the wine industry, the business and Web 2.0 worlds admired him for creating a new generation of branding, focusing on the Internet and leveraging social media tools such as Facebook and Twitter. As his viewership swelled to over 80,000 a day and his family’s wine business grew to over $60 million a year he made television appearances on Late Night with Conan O’Brien, Ellen DeGeneres, NBC’s Today Show, CNBC’s Mad Money with Jim Cramer, and The Big Idea with Donny Deutsch, was featured in the New York Times, Wall Street Journal, USA Today, and has become a consultant for Fortune 100 companies, and a keynote speaker around the world.In the video-enhanced edition of Crush It!, Gary’s dynamic personality comes to life through integrated videos and text. Gary talks directly to you to teach you how to crush it! He shows you how you can build a career around your passion. Watch Gary deliver engaging, never before seen lessons on high-level and platform specific strategies that help you take advantage of the current business environment.By combining practical analysis and strategy through text and video with the same passion and humor that’s made Gary one of the most in-demand keynote speakers in the U.S., Crush It! is essential reading and watching.Read and watch Gary teach:How you can build an online business around your passion without quitting your day job.How to beat unemployment and create wealth-building opportunities by building and maintaining a personal brand.How to build and maintain an online community around your passion and brand.How to take advantage of the half-billion dollars in advertising that are moving to the internet.
File Size: 187 MB
Print Length: 142 pages
Publisher: Vook (July 23, 2010)
Publication Date: October 14, 2010
Sold by: Digital Services LLC
Language: English
ASIN: B003WUYQSW
Text-to-Speech: Enabled
X-Ray: Enabled
Word Wise: Enabled
Lending: Not Enabled
Enhanced Typesetting: Not Enabled
Best Sellers Rank: #31,901 Paid in Kindle Store (See Top 100 Paid in Kindle Store) #13 in Kindle Store > Kindle eBooks > Business & Money > Technology > Innovation #23 in Kindle Store > Kindle eBooks > Business & Money > Entrepreneurship & Small Business > Small Business #24 in Kindle Store > Kindle eBooks > Business & Money > Entrepreneurship & Small Business > Starting a Business
Now that I've read the mystifying rave reviews of this book--and seen in one day how 12 people have already marked my review as "not helpful", I wish I could rank this book even lower. I was being kind with 2 stars. (The extra one was a nod for explaining to people who may not have thought of it before, some of the "branding" potential of social media. Oh, and for using a book as a PR piece--even though that is also a major NEGATIVE factor to me).I looked forward to this book. I share Gary's idea that the internet + its social media has created amazing new opportunities for entrepreneurs with the know-how to fully utilize it. I agree with his vision of relentless and disciplined branding in every way that this new media offers.The problems? First, as others have mentioned, Vaynerchuk started out in his father's already-successful wine merchant business. Vaynerchuk expanded his father's business innovatively via social media branding (taking it from $4 million to, he says, $50 million), but that does not make his experience easily replicable for the people he's exhorting to "crush it" like he did. Nor does it seem wise for him to urge others, including many who don't have his financial family "safety net", to quit their jobs and "follow your passion". He hasn't "been there" (struggling, like most people do, without a lucrative family business to fall back on). His advice to give it all up to work 24/7 and follow your passion could be very irresponsible, especially in this unforgiving economy.Sadly, "Crush It" falls into the category of "book written because someone has gotten rich at doing something".
I recently saw this book pumped by Fox and other outlets with everybody talking up the brilliance of the author. On Fox he explained the premise behind the book, his passion for wine, etc., but I still didn't see what the fuss was about. Nevertheless, I borrowed a copy and checked it out like everybody else caught in the whirlwind.As soon as I saw favorable promotions on the cover written by that shallow, self absorbed fool Tim Ferris (author of The Four Hour Work Week), I was immediately glad I didn't pay a cent for this book. Content wise, it is a short summary of the latest internet venues that won't come as a surprise to anyone under 40 who hasn't been living in a cave since high school. Anyone older could use the book as a decent primer on all things beyond Friendster, including of course Facebook, Twitter, Tumblr, Plaxo (but no Linked In-?) etc. Even so, a primer should either be a freebie on the web or something more substantial than 142 pages of big print hardcover brochure-ware selling for twenty bucks a copy. If you must get one, please avail yourself of a Borders coupon or wait till someone has a sale in a month or so - paying full price would be a genuine slap in the face you don't deserve.On that note, it seems that more non-fiction books ostensibly offering how-to marketing advice are going away from actual useful content and drifting into ad-ware territory. This book is no exception, and is a loss-leader used as an adverising medium to up-sell the reader on whatever else the author has in store (see also Buyology, and practically everything sold in the real estate section these days, especially by Kiyosaki and Robert G. Allen).
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