Free Kindle How To Master The Art Of Listing & Selling Real Estate ebooks Download
Tom Hopkins' career is the quintessential American success story, from a $42-a-month failure to millionaire, through the real estate sales techniques he developed and perfected. He has taught these techniques to more than one billion real estate pro on four continents, and now shares them with readers, revealing how to succeed in virtually any market.
Hardcover: 402 pages
Publisher: Prentice Hall Press; 2nd edition (March 12, 1991)
Language: English
ISBN-10: 0134022564
ISBN-13: 978-0134022567
Product Dimensions: 6.4 x 1.3 x 9.3 inches
Shipping Weight: 1.8 pounds
Average Customer Review: 4.1 out of 5 stars See all reviews (20 customer reviews)
Best Sellers Rank: #1,015,699 in Books (See Top 100 in Books) #215 in Books > Business & Money > Real Estate > Sales #483 in Books > Comics & Graphic Novels > Graphic Novels > Educational & Nonfiction #750 in Books > Arts & Photography > Study & Teaching
Whether you are new to the business or are a seasoned pro, this book will give you all the techniques, strategies, scripts, ideas and more to build a great and lasting real estate business.Probably the best feature about this book is that Mr. Hopkins doesn't just tell you what to do, he tells you EXACTLY how to go about doing it -- step by step, including the exact language to use. (My only issue with the book is that, even though it was written in 1991, it is a bit dated. But this is a minor point at best.)This book covers essential real estate business development activities such as: * Canvassing * For Sale By Owner * Expired listings * Listing banks (farming) * Listing Tools * Listing Presentations * ClosingChock full of scripts to handle each situation, necessary charts and graphs for presentations, letters and notes, plus essential descriptions of how to be and what it means to be a real estate professional versus a run-of-the-mill real estate person, this book is worth its weight in diamonds for anyone willing to study it and put its ideas into action.For the SERIOUS real estate professional ONLY, this book will kick your business into high gear!!
From someone who recently passed the Real Estate exam, this book gets you motivated, eager to get started and the confidence to do it right! Mr. Hopkins shares his success right down to the small details. He practically provides a road map to success. This book is all the training in Real Estate you'll ever need.
As a new real estate agent, I bought a number of books on the subject, hoping to get a few different points of view. Mr. Hopkins has been in real estate for many years, and because this book was written in the early '90s when the market was VERY different, some of the commentary is dated. The concepts for generating business and how to build a clientele are timeless however. As with any book on "how to" I have taken some of the suggestions as gospel and others with a grain of salt, to best fit my style and my marketplace.Overall it is a very worthwhile book, which discusses everything from why it is important to dress a certain way to why it is so critical to maintain a certain attitude.There are agents with 20 years of experience in my RE/MAX office, and there are copies of this book on their shelves. Hmmmm. Makes you think it might be worth your money doesn't it?
Its an okay book. My only problem is the author provides a lot of scripts and selling techniques that use lies to manipulate people. For example he recommends pretending you may want to buy a home as a personal investment when calling of FSBOs who advertise "no brokers". Its also a very old book and some of the stuff that worked in the 80s doesnt work any more.
For someone just getting started in the Real Estate business, this one is sure to be the benchmark for success. And for the seasoned pro, every angle and avenue has been thoroughly researched.
I really was not sure if I was going to stay in real estate. So, was looking for a new job. But this man turned my career around in a short time. So many thanks to him.Ahmet
The book itself is slightly outdated with verbiage and action plans that are better suited to the 80s. However, it is still a good read. There are numerous ideas, scripts, and sample documents that can help any agent add a little something different to their business.The author is reknown in our business and offers another point of view in handling difficult customer situations - I thoroughly enjoyed it and found it very informative.
This is a pretty good book. He has some good points and advice. His writing style is entertaining and the time goes by fast. Makes me want to go out and get those listings! My only problem is that it is a bit outdated.
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