Free Kindle Advertising, Society, And Consumer Culture ebooks Download
Designed as a core textbook for courses in Advertising and Society, "Advertising, Society, and Consumer Culture" develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications. Chapter contents cover the entire range of social, political, cultural, regulatory, and economic issues that surround advertising and its role in modern society. The many social issues addressed include advertising and gender stereotyping, advertising to vulnerable audiences, and the distribution of wealth in consumer society. "Advertising, Society, and Consumer Culture" intertwines the development of the consumer culture with its coverage of the historical, political, regulatory, and ethical issues of advertising. It includes clear, comprehensive tables that chronicle historical developments and key legal cases. The text is readable for undergraduates but provides enough depth to serve as a graduate-level text. Including extensive notes and a bibliography, it can be adopted independently, or alongside its companion volume, "Readings in Advertising, Society, and Consumer Culture".
Paperback: 224 pages
Publisher: Routledge (March 3, 2010)
Language: English
ISBN-10: 0765615479
ISBN-13: 978-0765615473
Product Dimensions: 5.9 x 0.5 x 8.9 inches
Shipping Weight: 9.6 ounces (View shipping rates and policies)
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Best Sellers Rank: #568,907 in Books (See Top 100 in Books) #194 in Books > Business & Money > Skills > Business Mathematics #710 in Books > Textbooks > Communication & Journalism > Media Studies #1122 in Books > Business & Money > Marketing & Sales > Advertising
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