File Size: 680 KB
Print Length: 127 pages
Publisher: Indie Books International (March 24, 2015)
Publication Date: March 24, 2015
Sold by: Digital Services LLC
Language: English
ASIN: B00V5M0CZU
Text-to-Speech: Enabled
X-Ray: Not Enabled
Word Wise: Enabled
Lending: Not Enabled
Enhanced Typesetting: Enabled
Best Sellers Rank: #836,681 Paid in Kindle Store (See Top 100 Paid in Kindle Store) #86 in Books > Business & Money > Small Business & Entrepreneurship > Franchises #6960 in Kindle Store > Kindle eBooks > Business & Money > Entrepreneurship & Small Business #322471 in Kindle Store > Kindle eBooks > Nonfiction
This book is a tremendous resource for anyone who owns, or who is considering buying, a franchise business.While the authors both have extensive experience consulting with and coaching franchisees, they did not rely solely on their own experience in developing the recommendations in the book. They supplemented their knowledge by interviewing a wide variety of franchisees who rank in the top twenty percent of their respective franchise businesses. It’s the stories of and quotes from these various business owners that brings this book to life.Through the words and experiences of the interviewees, the authors survey every significant aspect of managing a franchise business. The following five sections make up the core of the book. Each section is divided into a few short chapters that convey the essential factors that separate the successful franchisees from the unsuccessful ones. The five sections cover:1. Marketing your business effectively.2. Using metrics to optimize your business performance3. Taking advantage of the resources your franchisor provides4. Leading your team of employees5. Having the mindset for successOne of the aspects I most appreciated about this book is its brevity. Rather than writing a multi-hundred page book, filled with unnecessary repetition, the authors distilled their ideas into a very concise 92 pages. It’s incredible how effectively they covered the breadth of material in such a limited amount of space. You can easily read this book in two hours or less. In that span of time, you are virtually certain to pick up at least five, and probably ten or more, ideas that you’ll be excited to implement in your business right away. For a busy franchise owner, it’s hard to imagine a better investment of time.
As the President of the Gotcha Covered franchise system, I can attest to the accuracy and insight contained in this book. Having trained, supported and coached our own franchisees for many years, I can tell you that the authors have articulated and described the right formula for success as a franchisee. It is my belief that any franchise owner- in any system- will be able to dramatically improve their results by adopting the strategies, tactics, and mindsets recommended in this book. [Unbeknownst to me until I read the book, one of our top-performing franchisees was interviewed for this book, and I can vouch for the tremendous success he has had in our system.]
Great book! The authors have researched and outlined clear distinct strategies that can be used to improve any business. I appreciated all the examples of how to put the strategies into place. This is a book that all business owners should have!
An easy read full of helpful information. I enjoyed the fact that the authors stayed away from unnecessarily complicating their message. Instead, they provide the reader with good tips for navigating the sometimes complex and emotional world of owning and operating a business. Great job!
This book is a must for anyone looking at buying into a franchise model. Franchising is not for everyone and after you read this book you will either passionately await your new franchising venture or put on the brakes and stay/go back into the corporate world. As a certified franchise consultant and business broker since 2002, this book receives 5 stars from me.
Secrets of Franchise Success is a can't miss read for anyone involved, or interested in becoming involved in the franchise business. The authors did an exceptional job of articulating what has worked so well for top performing franchises in a clear and concise way.
I have been considering investing in a franchise. This easy to read guide has helped me understand what it will take to be successful. The idea is appealing to me and their book takes some of the fear away. I found it really helpful.
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