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Strategic Marketing For Nonprofit Organizations 7th Edition (Eastern Economy Edition)
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Reflecting the most recent, relevant information in the field, this best-selling book offers readers a practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more. For managers and future managers of nonprofit organizations, for-profit organizations, and government agencies.

Paperback: 504 pages

Publisher: PHI Publishing; 7th edition (2008)

Language: English

ISBN-10: 8120338901

ISBN-13: 978-8120338906

ASIN: B00BBYU234

Product Dimensions: 9.2 x 6.9 x 0.9 inches

Shipping Weight: 1.4 pounds

Average Customer Review: 1.0 out of 5 stars  See all reviews (1 customer review)

Best Sellers Rank: #809,686 in Books (See Top 100 in Books) #889 in Books > Business & Money > Small Business & Entrepreneurship > Nonprofit Organizations & Charities #1542 in Books > Business & Money > Marketing & Sales > Advertising

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