Paperback: 108 pages
Publisher: Emerson & Church; Revised edition (December 2011)
Language: English
ISBN-10: 1889102474
ISBN-13: 978-1889102474
Product Dimensions: 0.5 x 5.2 x 8.8 inches
Shipping Weight: 5.6 ounces (View shipping rates and policies)
Average Customer Review: 4.2 out of 5 stars See all reviews (15 customer reviews)
Best Sellers Rank: #319,095 in Books (See Top 100 in Books) #327 in Books > Business & Money > Small Business & Entrepreneurship > Nonprofit Organizations & Charities #868 in Books > Business & Money > Skills > Decision Making #991 in Books > Business & Money > Marketing & Sales > Sales & Selling
I serve on one non-profit Board, so naturally when I was browsing andcame across THE FUNDRAISING HABITS OF SUPREMELYSUCCESSFUL BOARDS by Jerold Panas,I just had to get it.The fact that its subtitle promised me that I could read it in59 minutes made it even more appealing . . . what's best ofall: the ideas contained in the book made sense . . . andthey work!For example, there was this one:Not only is it good manners to thank donors, it's fiscally prudent.It costs a whopping 4 1/2 times the resources, staff and energy toacquire a new donor as it is to keep a current one.Nothing profound, yet something that we forget all too often--regardlessof our field of endeavor.Then there was the following:Givers give. Which explains why at the end of your campaign, if you'reshort of goal, you cal on those who have already given. You don't go tothose who earlier said, "call on me later." Chances are they'll putyou off again.Lastly, this tidbit really struck home:From my 40 years of experience, I can say without question the firstand foremost reason people give is because your organizationchanges lives or saves lives.Although it took me less than an hour to read, I must admit togoing back to reread it because there were so many fine ideascontained therein . . . in fact, I'm going to recommend THEFUNDRAISING HABITS to my non-profit Board and, also,to my friends who belong to other Boards.
Jerry Panas has written a book all of us in philanthropy will want to give to every member of our boards. How often during my twenty-five years of fundraising I have said: "Oh, what I wouldn't give for a stronger board!" What I was really saying was "I wish my board members would give our organization more financial support." And, time and again, I have made the excuse for our board members that they were not chosen because of their philanthropic generosity, but because of their area of expertise. Panas will never let us get away with this excuse again! He raises the bar both for philanthropy staff and for board members with "24 Fundraising Habits" that will change, for the better, our ability to develop effective board members and raise financial support for our organization's mission.
I'm a fan of the author. I've attended his seminars and purchased other books. This is just not up to the standards of usefulness and interest he typically delivers.There is no meat to the book. It is just fluff on the qualities of a board or board member - integrity, loyalty, etc. - all soft stuff that anyone could figure out without much knowledge of the industry.I'm a DOD for a non-profit and would not recommend this book to my Board or any other.
Good book, but it's best to look at what other Foundations do, and use what you learn to better your own Foundation. I donate to over 9 non-profits and watch their fundraising practices closely. I've also Founded my own organization to help hospitals in Russia that operated at 125% efficiency, so I know how to run an efficient operation. Too many Foundations create jobs for themselves that waste funds that could be better used. Many put themselves in roles as Grant writers when they could very well find volunteers who would do just as good a job if not better. The best run Foundation that I've found has been innovative and developed a number of unique approaches, www.thewildanimalsanctuary.org in Colorado. It's the largest animal sanctuary in the world and has huge overhead, yet continues to come up with innovative ideas to reduce their cost and care for these animals. Be on the look out for lazy individuals wishing to collect a paycheck for work that could very easily be done by a volunteer. Plus, all Foundations can benefits from selling products related to their Foundation on-line. Make sure that it's 80% efficient before donating.
Previously, when we were planning our major gifts campaign, I used Panas' book, ASKING, to motivate my board. It did the trick. Figuring lightning might strike twice, I recently gave them a copy of FUNDRAISING HABITS. They liked it just as much. And they're in the early stages of modeling some of the behaviors Panas outlines. Definitely if you have a board that needs a fundraising "pump up", this book may help.
As always, Jerry hits the ball out of the ballpark! I've read this book a few times and needed a new copy for myself, just to refresh my memory and be re-inspired, as I always am when reading a Panas book.Jerry's style is so affable, so readable, that I fly through his books...often during a short flight! If he's not the best fundraiser on the planet, I'd like to know who is.Another Panas "must read"!
Jerry Panas has a remarkable ability to find the essence of things and then tell stories that bring those essentials to life. That's just what The Fundraising Habits of Supremely Successful Boards does. When I read the table of contents I knew what I needed to do to be a great board member. I must confess that I found the habits he suggests a bit daunting, but when I dive into each chapter and read the stories that perfectly exemplify each habit, I'm convinced of their importance. There are no bones about it, Jerry pushes us all to live up to a high standard of excellence. And in case you think Jerry's talking about someone other than you, he's included a short report card at the very end so you can assess your own behavior. It's a wonderful tool for all boards.Being a bit of a writer myself, I know how hard it is to write simple, clear, compelling prose. Jerry's a master at this. What a gift. I'm so happy he shares it with us all.
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