Free Kindle Five Pennies: Ten Rules To Successfully Build A Franchise Mega-Brand And Maximize System Profits ebooks Download

                
              
Free Kindle 
Five Pennies: Ten Rules To Successfully Build A Franchise Mega-Brand And Maximize System Profits ebooks Download
Five Pennies is "THE FIELD MANUAL" for Building and Growing a Franchise Brand With the Right Mindset and Tools! This Book Contains over 120 Tools to Build, Grow and Manage a National Franchise Brand! Featuring Examples of 20 "Best of Class" Franchise Brands to learn from - and 10 "Mega-Wreck" stories to avoid! Learn About: Creating and Growing Sustainable Unit ProfitabilityManaging Franchise System RelationsStaying Ahead of Your Growth RateEnhancing System Profits With Continued EducationTurning Your System Into a "Best Practices" MachineHow to Recruit Franchise Buyer 2.0 and Maximizing Their ResultsStructuring Layered Franchise Support and MarketingDeveloping Macro-Level Programs for System GrowthUtilizing Technology to Grow and Manage a BrandResource Management for a Growing System "All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved." - Sun Tzu, The Art of War, 5th Century BC This is Sun Tzu for Franchising Every year tens of thousands of new franchisees open their doors for business and look to fulfill the American dream of success, and every year hundreds of new franchise companies announce their plans to be the next McDonald's®, SUBWAY® Restaurants, Marriott®, RE/MAX®, or Great Clips® and fail to reach that goal. Why? Beyond the initial legal work, basic operations manual, some training and a fancy logo to get started, what does it really take to be a successful franchise brand? To start, let me put you in the right mindset. Having a rapidly growing franchise company does not generate wealth and success. A franchisor's wealth and success are by-products of having wealthy and successful franchisees. Learn the ten success secrets of America's greatest franchise brands on how to strategically grow your company into a franchise Mega-Brand. If you like Good to Great by Jim Collins - this book translates to "Good is never good enough, but Mega is great and sustainable." Franchise Mega-Brands continuously seek to excel to greatness. Throughout the book - don't miss the franchise Mega-Brand "Best of Class" examples that illustrate these Road Rules for successful franchising. "There are a handful of disciplines necessary to drive any successful business and a critical discipline that is unique to the mega-franchise business. Five Pennies get right to the point, sharing this #1 "franchise fact" upfront and outlining the other important keys to building a thriving franchise." - Verne Harnish, Best Selling Author, Mastering the Rockefeller Habits & The Greatest Business Decisions of All Time and Fortune Magazine Growth & Leadership Summit facilitator and columnist
Paperback: 190 pages
Publisher: Helgerson Franchise Group (May 16, 2012)
Language: English
ISBN-10: 098518101X
ISBN-13: 978-0985181017
Product Dimensions:  6 x 0.4 x 9 inches
Shipping Weight: 12.2 ounces (View shipping rates and policies)
Average Customer Review:  5.0 out of 5 stars  See all reviews (6 customer reviews)
Best Sellers Rank: #1,424,421 in Books (See Top 100 in Books)   #87 in Books > Business & Money > Small Business & Entrepreneurship > Franchises   #9315 in Books > Business & Money > Small Business & Entrepreneurship > Entrepreneurship
This is a very good book. Easy to read and so informative on building your franchise brand. Lonnie has an extensive background in building and developing franchise brands and the book is in plain English so anyone can read it and understand all he is sharing with them.
Lonnie Helgerson has provided a great insight into what makes a franchise REALLY successful; from mediocre to Mega-amazing is not a large leap if you have the recipe that Lonnie gives! If you are looking for a franchise to invest in, this is the first book you should read! It is concise and engaging, providing you with great insight on why a brand will excel or not. Easy-to-read and understand, '5 Pennies' gives real-world examples and exposes all of the secrets of many of the most successful, even legendary, franchises in history!If you work for or operate a franchise already, read this to get your brand to Mega and take the lead in your industry niche!
Mr. Helgerson was the speaker at a conference I attended and after listening to him, I knew this was a book I needed! What I didn't expect was how readable it is. I read it the first time in one evening. The 2nd time I took notes and the 3rd time is in progress! This work is a must-read for franchisors and franchisees alike.
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