Free Kindle The New Business Road Test: What Entrepreneurs And Executives Should Do Before Launching A Lean Start-up (4th Edition) (Financial Times Series) ebooks Download
ROAD TEST YOUR IDEA BEFORE YOU WRITE YOUR LEAN START-UP Thinking about starting a new business? Stop! Is there a genuine market for your idea? Do you really want to compete in that industry? Are you the right person to pursue it? No matter how talented you are or how much capital you have, if you’re pursuing a fundamentally flawed opportunity then you’re heading for failure. So before you launch your lean start-up, take your idea for a test drive and make sure it has a fighting chance of working. With an accompanying app, available on iTunes and Android, that will enable readers to easily capture their road test data - notes, interviews, photos or videos - while they are on the go. www.newbusinessroadtest.com
Series: Financial Times Series
Paperback: 344 pages
Publisher: FT Press; 4 edition (December 19, 2013)
Language: English
ISBN-10: 129200374X
ISBN-13: 978-1292003740
Product Dimensions: 6.1 x 0.8 x 9.2 inches
Shipping Weight: 1.2 pounds (View shipping rates and policies)
Average Customer Review: 4.2 out of 5 stars See all reviews (10 customer reviews)
Best Sellers Rank: #107,921 in Books (See Top 100 in Books) #46 in Books > Textbooks > Business & Finance > Business Development #56 in Books > Textbooks > Business & Finance > Entrepreneurship #107 in Books > Business & Money > Small Business & Entrepreneurship > Marketing
Great book. Seriously considered pivoting my opportunity a few times during the read. Great book with lots of great to-the-point examples.
This book was filled with lots of sound and practical examples that can be readily applied to a lean startup. Highly recommend getting it before time and money are wasted and never to be recovered.
This is the first time I encountered the framework. I am using it now to check feasibility of the business ideas I have :)Thanks for sharing!
Used this in a graduate level engineering management course in Fall 2015. Good book, interesting topics. Goes well with the Ries, Blank, G. Moore, and Osterwalder content.
Required for class, I did not feel it offered any special advice that is worthy of its own book. You may enjoy it if you are more of the business book type, but it's rather mundane and supercilious. It was not my style.
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