Free Kindle The Entrepreneur's Guide To Customer Development: A Cheat Sheet To The Four Steps To The Epiphany ebooks Download
“This is a must read for all startups and stakeholders.” — Steve Blank, author of The 4 Steps to the Epiphany, creator of Customer Development methodology “The Entrepreneur’s Guide is an easy read. It is written in a conversational tone, doesn’t take itself too seriously, and avoids extraneous fluff.” — Eric Ries, Author & Creator of the Lean Startup methodology “Get the CustDev book to dive deep into customer interviews and understand how your product can be developed to meet your customers' needs.” — Dan Martell, Founder of Flowtown, angel investor Customer Development is a four-step framework for helping startups discover and validate their customers, product, and go-to-market strategy, developed by Steve Blank and an integral part of Eric Ries' Lean Startup methodology. Focused on the Customer Discovery step, The Entrepreneur's Guide to Customer Development is an easy to follow guide for finding early adopters, building a Minimum Viable Product, finding Product-Market fit, and establishing a sales and marketing roadmap. Deemed a "must-read" by Steve Blank and Eric Ries, inside you will find detailed customer development and lean startup concept definitions, a step-by-step approach to best practices, a business model analysis guide, case studies, rich graphics, as well as worksheets and exercises. No matter the stage of your business, you will return often to this guide to learn how to build a product people want ;"get out of the building;" foster strong customer relationships; test business model risk; reach out to early adopters; conduct startup marketing; create a customer funnel based on buyers' process; and prepare your startup to scale up. The Entrepreneur’s Guide to Customer Development: A Cheat Sheet to The Four Steps to the Epiphany, affectionately known as the “CustDev book,” serves as course text for classes at Stanford University, University of Chicago, Boston University, DePaul University, University of Minnesota and University of Norway. “Our UCL (University College London) students love The Entrepreneur's Guide to Customer Development. Thanks to Brant & Patrick for writing this helpful book. ” — Dave Chapman, Deputy Head of the Department of Management Science and Innovation at UCL (University College London) “Love it! Required reading for all NYU entrepreneurs.” — Frank Rimalovski, Managing Director of NYU Innovation Venture Fund This book is both an introduction for those unfamiliar with lean concepts and highly actionable for lean practitioners. It is a user friendly guide, written to be accessible to marketing professionals, Engineers startup founders and entrepreneurs, VCs, angels, and anyone else involved in building scalable startups. Existing companies will benefit to from applying Customer Development principles described in detail herein: for example, startups struggling to achieve market traction, or well established companies seeking to spark new innovation. This is a business book for startups like no other. No fluff, but rather sound principles and concrete steps to take to build your business. Get up to speed on Customer Development now.
Paperback: 104 pages
Publisher: Cooper-Vlaskovits (July 29, 2010)
Language: English
ISBN-10: 0982743602
ISBN-13: 978-0982743607
Product Dimensions: 6 x 0.2 x 9 inches
Shipping Weight: 7.5 ounces (View shipping rates and policies)
Average Customer Review: 4.1 out of 5 stars See all reviews (69 customer reviews)
Best Sellers Rank: #80,801 in Books (See Top 100 in Books) #77 in Books > Business & Money > Small Business & Entrepreneurship > Marketing #113 in Books > Business & Money > Marketing & Sales > Customer Service #654 in Books > Business & Money > Marketing & Sales > Marketing
First of all, this is NOT, as the title claims, a cheat sheet to The Four Steps of the Epiphany.Right in the book, on page 21, the authors state that this book focuses on the first step only (Customer Discovery). And I quote: "Future books will attempt to tackle other portions of the Customer Development process - believe us when we say that Customer Discovery is more than enough to 'bite off' at one time."I am docking the book one star for this. The authors should know better.Okay, now for the real question - Is this book worth getting, or should you just get Blank's original?Get them both. Read Blank's first, then read this one and use it to update the notes you took from Blank's book. They work well together but I would not just get this one, as you only get a small piece of the whole picture (per the authors' own admission).It's worth $30 if you actually use it, but don't assume it's a shortcut to Blank's book. It's only 1/4 of a shortcut.
This is book is a hack job - bad editing, very small amount of content stretched out through use of many blank pages, huge spacing, lots of drawings that add very little, tiny page size, and other tricks. Even with all their chicanery, the book is only 96 pages. It's hard to get past the lack of business integrity given the ridiculous price for this long article posing as a business book.Borrow the book if you most - these guys do not deserve your money.Other books are better and cheaper - try "Marketing Straight to the Heart" for one.It's half the price, has 200x the amount of tips and info, and the writer has more experience.
I'm not sure what is going on here, but I should have read the other reviews first. Another reviewer mentioned it was only 30 pages. Seems a little longer to me, but not more than 45 or 50.I'm giving it 2 stars because although it wasn't that bad, it's just not complete nor honest. And it's way too expensive for what it is.
This book is an outrageous rip-off. The authors have taken on board rather too much of their own advice and produced an exceptionally `lean' volume that does not reach even reach the standards of a "Minimally Viable Product".Here are some useful metrics on the book. It has 103 numbered pages. However those page numbers appear to start at the blank flyleaf at the start of the book- 20 of those pages are completely blank- 5 pages container `filler' (A `disclaimer', `forward', `Author biographies' etc.)- 2 more are used for the table of contents- 10 more pages are only half-fullSo do the math: for your £12 you are getting 71 pages! And these are rather small pages, with a rather large font, and a few badly drawn pictures strewn around.One of the images (Figure 10 "Business Model Value Path"), in contrast, has a font size which renders 6 lines of text in 1 centimeter - I would judge to be about 5pt font and hence completely unreadable. But no free magnifying glass with this volume.I heard Eric Ries talk at a conference the other day and heard him say "If you are not embarrassed by your first release then you waited to long.". Well the author's of this volume certainly didn't make that mistake. I can't say if they are embarrassed or not - but they certainly should be. Otherwise it is complete arrogance that would make them think that their trivial, low-content 71 pages are worth £12 of anybodies money.By the way - big chunks of the information in this slim volume are also in the Reis book, so you might as well buy and read that rather than waste your money here. The rest of it you will find by Googling for around the area of `customer development' and `lean startup' for an hour or two.A am putting my copy back in the post to to get my money back. Either don't buy this - or wait a few weeks until they are selling for a penny second-hand on .
This book is an excellent tool to put in your Customer Development arsenal. I found it a valuable companion to The Four Steps to the Epiphany as it boils down many of the core processes outlined therein. The Customer Development process is intense and time-consuming, and learning the core concepts should't require reading a 500 page textbook. This short form resource makes it easier to learn and discuss CD as it relates to your business. I also recommend this book as part of the Customer Development education process as it's much more accessible and easier to digest than The Four Steps. Get a couple copies of The Four Steps and several copies of this book for your team.
The preview version, gives the sensation that the book will cover all 4 steps in customer development (customer discovery, customer validation, company creation, company building) the book only covers the first!!!!!!! Customer discovery! I'll now have to buy the original book, "Four steps into Epyphany", this is NOT A CHEAT SHEET FOR that book apparentlyMost of what is here you can get in Validation board from startup machine and in Eric Ries book.
If you're someone who is looking to improve the way you build new products or services this is the absolute best resource. What's the #1 reason new products fail? There were no customers to buy what you built."The Entrepreneur's Guide" is a "cheat" sheet to Customer Development - a methodology for reducing risk in the early stages of product development when you should be focused on learning about your customers and their problems.Brant and Patrick walk you through the key concepts, the process and steps involved with Customer Development. If you're new to the customer development process, the case studies are helpful to get the concepts across. Furthermore, the book contains email scripts to help guide you along the way. I highly recommend this book to anyone in new product development (large or small organizations) or startups!
The Entrepreneur's Guide to Customer Development: A cheat sheet to The Four Steps to the Epiphany The Four Steps to the Epiphany: Successful Strategies for Products that Win Chocolate Epiphany: Exceptional Cookies, Cakes, and Confections for Everyone The Entrepreneur Diet : The On-the-Go Plan for Fitness, Weight Loss and Healthy Living (Entrepreneur Magazine) Mac OS X El Capitan Introduction Quick Reference Guide (Cheat Sheet of Instructions, Tips & Shortcuts - Laminated Guide) Mac OS X Yosemite Introduction Quick Reference Guide (Cheat Sheet of Instructions, Tips & Shortcuts - Laminated Guide) Mac OS X Mavericks Introduction Quick Reference Guide (Cheat Sheet of Instructions, Tips & Shortcuts - Laminated Guide) Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless: How to Make Customers Love You, Keep Them Coming Back and Tell Everyone They Know Customer Service: Career Success Through Customer Loyalty (6th Edition) Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine The Customer Service Survival Kit: What to Say to Defuse Even the Worst Customer Situations The Intuitive Customer: 7 Imperatives For Moving Your Customer Experience to the Next Level Microsoft SharePoint 2013 Quick Reference Guide: Introduction (Cheat Sheet of Instructions & Tips for On-Premises Environments - Laminated Card) Windows 10 Introduction Quick Reference Guide (Cheat Sheet of Instructions, Tips & Shortcuts - Laminated) Windows 7 Quick Reference Guide (Cheat Sheet of Instructions, Tips & Shortcuts - Laminated Card) Mac OS X Lion Introduction Quick Reference Guide (Cheat Sheet of Instructions, Tips & Shortcuts - Laminated Card) Microsoft Edge and Internet Explorer 11 for Windows 10 Quick Reference Guide (Cheat Sheet of Instructions, Tips & Shortcuts - Laminated Card) Windows 8.1 Update Quick Reference Guide: Introduction (Cheat Sheet of Instructions, Tips & Shortcuts - Laminated) Windows 8 Quick Reference Guide (Cheat Sheet of Instructions, Tips & Shortcuts - Laminated) Windows 8.1 Quick Reference Guide: Introduction (Cheat Sheet of Instructions, Tips & Shortcuts - Laminated)
