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Corporate citizenship refers to the way a company integrates basic social values with everyday business practices, operations and policies. A corporate citizenship company understands that its own success is intertwined with societal health and well being. Therefore, it takes into account its impact on all stakeholders, including employees, customers, communities, suppliers, and the natural environment. This handbook draws from the author?s experience crafting and implementing philanthropic and volunteer strategies with companies such as IBM, Exxon, Mobil, 3M, and General Mills. A step-by-step primer on creating a comprehensive corporate citizenship program, The Good Corporate Citizen lays out how companies can maximize this exciting new trend. Doris Rubenstein (Minneapolis, MN) has worked for over 25 years with some of America?s most respected nonprofit organizations.
Hardcover: 216 pages
Publisher: Wiley; 1 edition (March 19, 2004)
Language: English
ISBN-10: 0471475653
ISBN-13: 978-0471475651
Product Dimensions: 7.3 x 0.9 x 10.4 inches
Shipping Weight: 1.3 pounds (View shipping rates and policies)
Average Customer Review: 5.0 out of 5 stars See all reviews (4 customer reviews)
Best Sellers Rank: #1,643,846 in Books (See Top 100 in Books) #91 in Books > Business & Money > Taxation > Corporate #1705 in Books > Business & Money > Small Business & Entrepreneurship > Nonprofit Organizations & Charities #5086 in Books > Politics & Social Sciences > Social Sciences > Social Work
The Good Corporate Citizen: A Practical Guide is a very detailed and complete handbook on corporate philanthropy for those corporations that that wish to make a meaningful contribution to the improvement of their communities, but it is extremely useful for individuals and family foundations that want to make a difference as well. Ms. Rubenstein has done an excellent job of raising the questions that donors must answer in this extremely complex area of philanthropy. And the book is just what the title says - it's an extremely practical guide with lots of examples and helpful detail.Ames Sheldon, Director of Development, College of Biological Sciences, University of Minnesota
Every executive and business owner should read this book! It's important for today's leaders to recognize the vital role that business plays not only in our community but how it's relationship with community affects the bottom line. This author's words have inspired me to start a giving program for my own business.
At a time when corporate philanthropy is rapidly changing, Doris' guide is helpful in navigating your journey. She provides smart and insightful analysis for corporate decision-makers and fundraisers seeking support. The Good Corporate Citizen helps the business executive develop a practical plan for giving and helps the nonprofit executive better understand the motivations and needs of companies wanting to be engaged in the community they serve.
We bought this book for our financial investments advisory firm, to create a good citizenship program; but we found that the information it contains is equally useful for some of our clients who are considering starting private family foundations. The lessons offered for most policy areas can apply for either kind of business: for profit and non-profit.J & B PapazianE. Lansing, MI
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