Hardcover: 304 pages
Publisher: Wiley; 1 edition (April 1994)
Language: English
ISBN-10: 0471599476
ISBN-13: 978-0471599470
Product Dimensions: 6.4 x 0.9 x 9.6 inches
Shipping Weight: 1.3 pounds
Average Customer Review: 4.7 out of 5 stars See all reviews (21 customer reviews)
Best Sellers Rank: #642,482 in Books (See Top 100 in Books) #42 in Books > Business & Money > Small Business & Entrepreneurship > Franchises #459 in Books > Business & Money > Small Business & Entrepreneurship > Marketing #544 in Books > Law > Rules & Procedures > Civil Procedure
I have been investigating a variety of franchises, and it can be time consuming. The franchise disclosure documents are typically several hundred pages long. During that process, I started to realize that the franchise contracts all seemed to be very similar in content,and extremely one-sided in favor of the franchisor. I began to feel like there was no way in h@ll I was going to be able to sign one of these contracts. I went online to find out if I was wrong, or right about what I was detecting in the contracts. That's when I learned about the existence of this book.The book confirmed exactly what I was feeling, and added a lot more important information which I didn't know. One significant bit of information was that the often repeated statistic about the relative success rates for start-up businesses, compared to franchises, is completely bogus. Franchises have a very high rate of failure, as do the Franchisors themselves. The method of gathering the data used for the statistics is extremely flawed. It's a bogus statistic.There are two significant flaws with the book, which is why I only give it 4 stars. But I still recommend you buy it.1) The book was originally published in 1994. It was apparently revised in 2008, but there is very little evidence of that. There are many, many examples in the book where is says something like "by the year 2000, it is expected that blah blah blah". That being said, when comparing the content of the book, to my current experience in investigating a variety of franchises, I would have guessed that the book was written last year. The problems in the franchising industry are still very prevalent, and perhaps worse now. The book tells you why that is.2) The book is extremely redundant.
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