File Size: 1308 KB
Print Length: 189 pages
Simultaneous Device Usage: Unlimited
Publication Date: May 5, 2016
Sold by: Digital Services LLC
Language: English
ASIN: B01F81SUQQ
Text-to-Speech: Enabled
X-Ray: Not Enabled
Word Wise: Enabled
Lending: Not Enabled
Enhanced Typesetting: Enabled
Best Sellers Rank: #42,288 Paid in Kindle Store (See Top 100 Paid in Kindle Store) #38 in Kindle Store > Kindle eBooks > Business & Money > Entrepreneurship & Small Business > Home-Based #50 in Books > Business & Money > Small Business & Entrepreneurship > Home Based #114 in Kindle Store > Kindle eBooks > Business & Money > Business Life > Personal Success
I’ve always pondered starting my own business from home. I’ve had a lot of ideas that I thought could work. I've seen a lot of people successfully publish their own works. But I’ve never quite known how to get started, or really what it takes to be successful. I’ve also come across countless online get-rich promises that always seemed to reek of a "too good to be true" catch.Joey Lott’s Publish, Help People, Get Paid is a breath of fresh air. This is an honest, no-B.S. take on how to really translate your ideas into something viable. It’s very detailed in how to do the proper research and establishing the right, meaningful relationships to build a business successfully.The book is rich with useful tools – offering specific examples of what works and what doesn’t. This is important, as I find a lot of books either say: “you could do x,y,z,” – but don’t always offer best practices or pitfalls to avoid. There are tips in this book that you can start using right now to make a difference in what you are doing.To be honest, the 'secret's' that a lot of those online marketing programs offer, that cost an arm and a leg, are thoroughly covered here and then some. There isn't the 'sales-y' tone here either, which is refreshing. There are insightful instructions on choosing the right medium, communicating your message effectively, and growing your audience. The author shows you how to actually get it done and in an ethical manner too.The book left me with a feeling of empowerment – that I had the tools, the know-how, and the means to convert my interests and skills into a tangible product. If you’ve been looking to really get your ideas off the ground successfully but haven’t been able to find the right path to get you going – I would certainly recommend you check out Publish, Help People, Get Paid as an excellent guide to get you on your way.
This is a crash course in marketing an information product on the internet—from figuring out if a topic is going to be marketable, to getting the intended audience involved while you're creating the product, to writing the sales page, to the kind of business model you need to get your product out there.It's coming from a very experienced marketer, but the amazing part (besides that it is all doable) is that it really is all ethical. There's a way to be a sucessful internet marketer without being a jerk. And it seems to flow from the way the author thinks about business, as a relationship.I know I'm feeling very apprehensive about the information product I'm developing. I'll even think, “Who do I think I am?” The only way I'm going to be able to carry out the marketing is to think about it the way this author does: as a relationship between author and customer.This is a very valuable book—I wouldn't even have a hope of understanding the business model without it being carefully spelled out the way this book does.
I really appreciate the simplicity, sincerity and honesty with which this and all other books I've read by Joey Lott are written. This is a great resource for anyone interested in learning some basic, ethical marketing techniques and strategies from a very trusted source.
While the author makes some good points on focusing on quality content, as a professional content writer, video producer, and marketer, I have to say he has really missed the boat in terms of his lack of emphasis on the importance of video. The statistics completely disagree with him as well, not just me. Over 65% of people who have viewed a video on a product make a purchase immediately following the video. Video is critical in developing SEO and branding on the internet with your written content. Also it is not as difficult as he describes to produce a good professional video at a reasonable cost. Video is not a fad. It is an absolutely critical component of a sound integrated marketing plan and the author's lack of understanding of this fact greatly surprised and disappointed me.
To me, this book is a tool. By that I mean that you get concrete how-tos without too much philosophy or theory in between. The author explains briefly why he recommends the various practices and his experiences with them and the alternatives, but most of the book is a collection of highly valuable methods that anyone can pick up. These are laid out in a step-by-step prosess of how to go all the way from your idea/knowledge to establishing a customer base and developing it.The tips range from how to do good research before creating your product, getting your first feedback, how to write in a way that make people actually read on, creating a "landing page", growing a mailing list, to how you make good follow-up emails and on and on. I use the book as a refernce card, because the headlines are so informative that it is easy to look things up.The simple, clear language and structure of the book and the way the author communicates with his audience (me) feels really good and respectful and are themselves proof of the quality of the advice given in the book. So you actually get to experience what YOUR customers may experience if you can genuinely help them with your product.I highly recommend this book, we are talking extreme value here. It's mainly aimed at those who want to monetize knowledge, but I am also recommending it to emerging artists I know.
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